Apple is Cracking Down on Data Privacy: iOS 15 Email Marketing Summary – Email Growth Society

Apple is Cracking Down on Data Privacy: iOS 15 Email Marketing Summary

  • Apple is Cracking Down on Data Privacy: iOS 15 Email Marketing Summary

    As email marketers, we recently watched our Performance Marketing counterparts prepare and adjust for when Apple deployed their iOS 14 update, which allowed users to opt-out of being tracked. Navigating this was challenging, no doubt. And now it’s time to prepare for iOS 15 where Apple is cracking down on data privacy, and email marketing could be greatly affected.