Podcast

This episode is for B2B companies - and anyone out there sending out sales emails. Let me set the scene with the impression most people get when we say “sales emails” - THEY ARE AWFUL! And folks, most of the time, they are. Think about the number of times you received one of those canned sales emails - you get maybe a series of 5. They always try to connect with you but instead tell you why you align to their product. Most are the same. Most of the time they are on a terrible HTML template that has a bunch of different sized fonts. And the last one you get is the super cheesy break-up email “Should I stay or should I go” where they come up with this bulleted list as to why you have not answered them back - and one of them is a silly one like you’re stuck behind the refrigerator. These emails are so bad.

There is definitely a better approach to this system. If you are a salesperson listening, you are going to want to forward this episode to your marketing team as they are likely guiding the way in some capacity, and if you are a marketing lead, use this information to help your sales team.

Send your email examples or questions my way to conversations@emailgrowthsociety.com

Ready to think about what your email real estate for February? This month brings some exceptional opportunities to drive BIG sales, especially coming off the holidays. But it's all about the strategy. In this bonus episode, we look at a few options to get that February calendar planned for big sales and big results.

Susan Mees of the freelance collective Co Conspirators Agency joins the conversation to talk about how to turn seasonal shoppers into lifelong customers.

With Christmas over and the New Year coming closer over the horizon, businesses that are not in the Health & Wellness space can fall into a "post-holiday slump." It is both true that we feel this physically, struggling to get back in the grind. But then we suffer monetary impacts as we are coming off the biggest sales of the year. Never fear, as Amy Mangueira has five tips to help keep you moving forward and help you navigate that slump. Take a deep breath because it is going to be a great year. Who said that it's impossible to boost sales in January? This episode will help you surprise your customers, keep them interested, provide top-class support, and help you keep your sales and profits high.

 

Have questions?

Send them to conversations@emailgrowthsociety.com

 

Interested in learning how to build your email foundations in as little as 5 weeks?

If you’re a small business or start-up in the Go-to-Market stage, likely you are trying to get your top-of-the-funnel activities underway and may just have email on the back-burner. Good news. I’ve created a 5-week Email Essentials Bootcamp course so that you can build solid foundations and understand how to run best-in-class campaigns to help your email channel thrive as your business grows. Take a look at the course detail at emailgrowthsociety.com

There are so many ways to contact and reach your customers that it’s hard to choose just one. But, what if you could merge two channels and get more out of it? In this episode, get educated on why SMS is an ideal complement to your email marketing strategy. Discover 10 ways you can incorporate SMS into your email programs and increase conversion percentages. You can use the immediacy and relevancy of SMS to get folks ready to check their inbox. Tune in and get marketing advice you can start using for your business!

With less than 35 days until Black Friday, it is important to KNOW what works ahead of sending out that email. The only way to know is to test. This episode is dedicated to providing the top 5 pre-holiday email marketing tests that you can be doing with the 2 weeks you have left ahead of the big rush.

One thing to note when listening to this episode: it’s important to execute true A/B whenever possible; introducing more than one variable makes it difficult to ascertain the source of a lift, muddying how actionable your insights will be. Since the options for testing are virtually endless, don’t feel like you have to do it all. Examine your existing program to identify low-performing campaigns that could use some attention, or choose to run tests in areas where you feel your decisions are being made by your gut rather than backed by data.

And don't forget about statistical significance. Tests must be at least 95% statistically significant in order to be deemed winners. You can leverage a statistical significance calculator like this one to measure. Just make sure your metrics are placed correctly. In the section that says "The number of visitors on this page was" should be your total sent. And in the section that says "The number of overall conversions was" should be the KPI you are measuring (i.e. unique clicks or opens).

In this episode, I will review the best 5 strategic promotional approaches for the holiday season. Remember - this more than just Black Friday an...

Think you have a ton of time ahead of Black Friday and Cyber Monday? Think again. It's in less than 125 days. There is a ton of work that needs to be done to make your email stand out - and make you the big bucks!

In this episode, I outline your pre-planning playbook so that you can build a WINNERS LOG of best-performing email elements. 

Have questions? Send them my way at conversations@emailgrowthsociety.com

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