Testing Tip of the Month: Increasing Open Rates – Email Growth Society

Testing Tip of the Month: Increasing Open Rates

  • Testing Tip of the Month: Increasing Open Rates

    This month our testing tip is all about increasing open rates. As you know, we need to think of our email as a series of micro conversions that are dependent on one another to reach our goal.

    We need an open to get a click. That will never change. So…you must periodically test to optimize open rates.